{"title":"New In","description":"\u003cp\u003e\u003cstrong\u003eJust landed. Move fast.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNew additions to the GDC range. Every piece that lands here was built to the same standard as Drop 001 — heavyweight construction, considered design, limited production. We don't drop things to fill a catalogue. We drop things when they're ready. When they're right. When they earn their place in the range.\u003c\/p\u003e\u003cp\u003eIf it's here, it's worth it. Limited stock. No second chances.\u003c\/p\u003e","products":[{"product_id":"gdc-embroidered-hat-black-white","title":"GDC Embroidered Beanie Hat — Black \u0026 White","description":"\u003cp\u003e\u003cstrong\u003eThe cap that earns its place in the rotation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eClean colourway. Precision embroidery. The GDC wordmark sits exactly where it should — not decorating the cap, but completing it. Black and White. Two colours. Zero noise. Everything it needs to be and nothing it doesn't.\u003c\/p\u003e\u003cp\u003eThis is what a finishing piece looks like when it's actually finished properly. Not printed. Not heat-transferred. Embroidered — because embroidery is still the only finish that lasts.\u003c\/p\u003e\u003ch3\u003eThe Build\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStructured cotton twill — maintains its shape through every season\u003c\/li\u003e\n\u003cli\u003ePrecision GDC wordmark embroidery — high stitch density, sits flat, won't fade, won't crack\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure — secure fit, no compromise on comfort\u003c\/li\u003e\n\u003cli\u003eBlack \u0026amp; White colourway — built to work with everything in the Drop 001 range\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAdd the cap. Complete the look. That's what it's for.\u003c\/p\u003e","brand":"GDC Clothing","offers":[{"title":"Default","offer_id":50830387871991,"sku":"GDC-HAT-BW-OS","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/2308\/2487\/files\/d70615_2a6f56d96fb446259889953be0ae99c9_mv2.jpg?v=1780579219"},{"product_id":"gdc-embroidered-hat-snowflake-yarn","title":"GDC Embroidered Beanie Hat — Snowflake Yarn","description":"\u003cp\u003e\u003cstrong\u003eSame standard. Different energy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe GDC Embroidered Hat in Snowflake Yarn brings texture to the rotation. The speckled yarn colourway gives this cap a distinct look that stands apart from the pack — still clean, still considered, but with a detail that rewards the people who look twice.\u003c\/p\u003e\u003cp\u003ePrecision GDC embroidery on a structured cotton twill base. Built to the same standard as everything in the Drop 001 range. Because accessories that don't hold their standard aren't accessories — they're afterthoughts. And GDC doesn't do afterthoughts.\u003c\/p\u003e\u003ch3\u003eThe Build\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSnowflake yarn cotton twill — speckled texture that's distinct without being loud\u003c\/li\u003e\n\u003cli\u003ePrecision GDC wordmark embroidery — same high-density stitch as the full collection\u003c\/li\u003e\n\u003cli\u003eStructured crown — maintains shape through daily wear\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback — secure, comfortable, built to fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe detail others miss is the detail that matters most.\u003c\/p\u003e","brand":"GDC Clothing","offers":[{"title":"Default","offer_id":50830388363511,"sku":"GDC-HAT-SY-OS","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/2308\/2487\/files\/62B5DAA7-7A5B-4209-9AEA-9137E012BB8A.jpg?v=1788637815"},{"product_id":"gdc-smoke-box","title":"GDC Smoke Box","description":"\u003cp\u003eThe GDC Smoke Box is the full introduction. A curated gift set built for the ones who already know — and for the ones you want to bring into the circle. Everything you need to step into the GDC world, packaged properly.\u003c\/p\u003e\u003cp\u003eThe Smoke Box is the move when the standard options aren't enough. A statement gift. A proper start.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCurated GDC product selection\u003c\/li\u003e\n\u003cli\u003ePremium packaging\u003c\/li\u003e\n\u003cli\u003eIdeal for gifting\u003c\/li\u003e\n\u003cli\u003eLimited availability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGDC Clothing — Designed in the UK. Grind Daily Consistently.\u003c\/p\u003e","brand":"GDC Clothing","offers":[{"title":"Default Title","offer_id":50830389575927,"sku":"GDC-SMOKE-BOX","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/2308\/2487\/files\/EC214AEB-5374-46BF-9B30-9E98923709BD.jpg?v=1788638096"}],"url":"https:\/\/gdconline.myshopify.com\/collections\/new-in.oembed","provider":"GDC Clothing","version":"1.0","type":"link"}